PRESS RELEASE • JANUARY 24, 2008
Braid Products, Inc.

NEW SEA FOX & THUMPER SQUID JIGS
Palmdale, California

Braid Products, Inc., in Palmdale California announced today that they are officially introducing their New SEA FOX & THUMPER SQUID JIGS to the public. Produced early in 2007, and rigorously tested during the past 7 months, these new Jigs are now ready for the retail tackle market, and will be shipped to Tackle Dealers around the U.S. beginning on April 1, 2008.

These new Braid Sea Fox and Thumper Squid Jigs have been carefully designed to be fished in a wide variety of water depths and for a wide variety of fish -- for both inshore and offshore applications.  They come in 8 different weights to accommodate all desired water depths and fishing applications, and 5 brilliant colors. The Thumper Squid Jigs are perfect for all bottom-fishing applications—either inshore or offshore, depending on water depth. The Sea Fox Jigs may be fished in 3 different ways-either trolled, cast or jigged, depending on where the anglers connects his line to the Jig. The lighter jigs (¾ oz, 1-1/2 oz, 2-1/4 oz and 3 oz sizes) in both models, can be fished where water depths range from 4 to approximately 30 feet in depth.  These smaller sizes are perfect for all Inshore applications. The heavier jigs (4-1/4 oz, 5-1/4 oz, 7 oz and 10-1/2 oz) in both models can be fished in all deep-water applications ranging up to 200 feet.  These beautifully finished jigs come in 5 brilliant colors, one for almost every need the angler might have; the colors are; #28-Goatfish, # 31-Purple/Pink, # 38-Midnight, #40-Dorado and # 41-Orange Mackerel.
For more information contact Braid at http://www.braidproducts.com/

PRESS RELEASE • JANUARY 30, 2008
PALMDALE, CALIFORNIA

Braid Products, Inc. announces their new line of high-performance coolers and iceboxes now available at dealers around the US.

For over 20 years DownUnder has been selling high-end Ice boxes and Coolers in Australia, and is the leading brand in that market.  Now, Braid Products, Inc. has drawn upon this 20 plus years of experience in launching this new high-performance cooler brand to the United States.  Braid’s Tropical (7-day), and Five Star (10-day) boxes are all “rotationally molded” -- a process which is a far superior process to the “blow molding” method used by less expensive coolers available on the market today.  Braid’s DownUnder (14-day) Series of coolers are manufactured from the highest-quality fiberglass available and are an excellent choice for all yacht and boat owners.

Another main difference between Braid’s high-end coolers and those from makers of lower quality boxes is, insulation.  Most inexpensive cooler do not add insulation to their inner walls, instead using the dead air space as a “buffer”.  It is important to note that air is the fastest medium for heat and cold transfer, therefore, the more air-space the faster the loss of cold air…Braid’s DownUnder coolers have no air space between their layers.   All of Braid’s DownUnder coolers come with food-grade water and airtight seals that are replaceable. DownUnder coolers are available at many dealers throughout the US.  For more information contact Braid Products, Inc. at (661) 266-9791, or visit their website at www.braidproducts.com